Situation: Following the great traditions of previous Hyper Island crews our class decided to build an on-line platform to promote our class. 2010 is the first year that Hyper Island has been open to international students and IAd10 has people coming from 13 different countries all over the world, (Italy, U.S.A., Egypt, …).

Brief: The promotional class website is a project that is not part of Hyper Island studies, that means that is something that is decided every year from the different class if they feel they need a class website or not; we did. We divided the class in different teams: core team, (responsible to kick of the all project and facilitate the process in the beginning), concept, promotion, production and contents. Once the structure was defined the concept team, with input from most of the students, wrote the brief. Our first goal was to create an online platform that we could use over the years to keep in touch. The secondary goal was to promote our class in the digital industry.

Solution: The worlds first digital micro-nation, created by the Interactive Art Directors of 2010 at Hyper Island, is an interactive collective where the citizen’s online experiences meets new trends and technology to form innovative ideas. Cloudania is a unique creative think-tank, offering a real insight into the creative processes and methods of tomorrow – a direct dialogue and collaboration with the sharpest future talent.

My role, feedback and learning:I have been the Production Project Manager, (13 people), and I contributed to design and develop the website. As a production manager I have been leading the production process, supervising and making sure that the working flow was effective, all the people were in the loop in order to deliver the final product on time. The biggest challenge for me was to handle the pressure that I felt was on production and try to be q team player and someone that the students could trust if they need to make things happening or even simply to ask information about project details. As a result we were able to deliver on time, (of course with few nights spent at school), and the general feedback about the website was positive. I learnt that to work on side project is quite hard. Sometimes is hard to motivate the all team and it require lot of energy to keep everything on track.